Following the new look and feel conceived in the redesign of Boston University's undergraduate admissions viewbook in 2017, the financial aid brochure, transfer viewbook, and welcome pack all received an update to align with the new style.
From the Judges
The judges’ first impression was that it was a very balanced mix of text, graphics, and photography. The pieces immediately grabbed the eye, and the copy was inviting. It was visually exciting and not cookie-cutter in its approach. The hierarchy of information through good design made the volume of information digestible and easy to find. The judges loved the playfulness of the photo booth elements for posting selfies. There was just enough of them to be fun, but not an overload.
Thoughtful touches included the gratitude card for students to send to their parents as well as a parking pass, which certainly would come in handy in Boston. Finally, the judges liked the copy on the envelope, which certainly would make prospective students want to open it.
