Strengthening the visibility of UC Santa Barbara is vital to our future. When we pair a strong logo system with a rich palette of color, type, and imagery, we form the basis of the UC Santa Barbara identity system. They are tools for storytelling that build strong emotional connections to UCSB and invite immediate associations to our school and everything we collectively represent.
From the Judges
UCSB does an excellent job of combining a clean and effective set of graphics standards with a vibrant palette and set of photography standards that reinforce the institution's identity. This entry effectively connects the physicality of the institution with its visual identity in a very strong way.
