Crash Course is a vertical-format video series primarily distributed on Instagram stories that delves into interesting, engaging classes at Colby throughout each semester. In this video, the voices of both students and faculty in the senior capstone course come together to celebrate the purpose and effectiveness of the program.
From the Judges
The Colby College team approached this campaign as a result of a particularly challenging scenario in which they needed to rebuild relationships with their faculty as well as their social media audiences. Not only did they fulfill their objectives, they did it with captivating content—shot specifically for social media—that highlights one of the most important aspects of student life: academics. The entire idea was very fitting for a liberal arts college and an interesting, well-produced, but not stale, way to give us a glimpse into the classroom experience; we all wanted to find a way to take these courses.
