To support the public launch of Dartmouth’s $3 billion comprehensive campaign, advancement communications created a printed case statement outlining the campaign goals and strategic priorities, distilling very complicated material into messages that could be grasped quickly and would resonate strongly with an alumni audience. The case statement is used for fundraising purposes, certainly, but it has also served as a stewarding vehicle and provides an insider’s look at the campaign for a select audience.
From the Judges
This piece immediately stood out to all of the judges. The goals and call to action are clear, concise, and compelling. The design and print quality are exceptional. The judges loved the overall product and were impressed with the good use of resources. Great photos, strong writing, and bold, urgent headings make it inviting and interesting to read.
