An aggressive goal and an articulated Culture of Philanthropy philosophy resulted in Collingwood School defining an equation for giving that shaped the school's 2018 annual campaign. The result was a 50% increase in dollars raised and an all-time high of 68% parent participation. By devising an equation where parents could see their responsibility for the success of Collingwood School and a challenge to match the investment of students and teachers the parent community responded in participation and dollar levels never previously seen before in the School’s 35 year history.
From the Judges
Though the use of a mathematics equation in their campaign was at first a bit convoluted, it was nevertheless creative and successful for their institution. They had a clear strategy with successful implementation.
