To achieve the university’s goals of increasing awareness and understanding of it brand, academic offerings and innovative approach to teaching, learning and research, as well as enhanced reputation and growth, we created an anthem video to reach all priority audiences. We wanted to tell our brand story in a way that invigorates our audiences, and excites them to become ambassadors of this new, united, world-class university at the forefront of innovation in the higher ed industry.
From the Judges
The futuristic style of this piece was extremely well done and very engaging. From the amazing lighting and videography of the shots, to the energetic and motivating voice over that continued to crescendo throughout the piece. This was extremely well done! Very powerful and spot on.
