This book is the case statement for Our Path Forward, Kenyon's comprehensive campaigning that launched publicly in October 2018. It is currently being taken on the road by major gift officers as part of an array of materials used to reinforce the ask. The book's shelf life is three years—the duration of the campaign's public phase—and its effectiveness will be evaluated along with the rest of the campaign strategy by how well the campaign meets both its participation and overall fundraising goals.
From the Judges
This piece has compelling writing with a strong call to action. The cover is bright and appealing, and the graphics and layout throughout are well done and pleasing to the eye. It is relevant to the school's mission and demonstrates a good targeting of mid to high donors. The sense of urgency and donor-centered approach make this an effective piece.
