We created three versions of the videos - one with a “Visit” CTA at the end, one with “Apply”, and one with our standard “S-badge” and a “What Door May We Open for You?” message, tying to our undergraduate recruitment theme. There are also horizontal and vertical versions of each of the three variations, to allow for use in different media.
From the Judges
What a great series of five well-written professional ads for minimal cost that seems to hit the mark! Without saying and doing a lot, it expertly promotes the key features that University of Scranton has to offer…in an integrated, well-planned strategic approach to standing out and getting the attention they want. Great use of time and a great combo of visuals and words on the screen; a perfect balance of both. In this world of short attention spans, this was a great execution for this type of media.
