“The Twelve Days of Giving” is an e-solicitation campaign created and executed by North Park University's advancement team as a way to increase year-end gifts from our alumni and donor base. This email and social media campaign took place during the last twelve days of December 2018. Each day spotlighted a student and a specific topic of what North Park University has given them during their education. The topics of “The Twelve Days of Giving” included top academic programs, rich student life, Christian education, and a city-centered campus.
From the Judges
This a great, refreshing idea! The background of the students pictures didn't completely match the background of the header. With the little overhead that it cost to do this, and the gifts that came in, we felt it deserved a bronze.
