The March Matchness challenge was a segmented, online campaign launched in March 2018 to raise funds in support of specific fundraising priorities across the institution. In many cases, this campaign was designed to target smaller constituencies, where matching gifts existed, to energize those donor groups.
From the Judges
UAlbany's "March Matchness" program already has the judging panel contemplating how to adapt this program at our institutions. The program, and its catchy name, motivated donors in an exciting way. This program is a model to be adapted by others hoping to motivate donors with a giving challenge that isn't staid or "done before."
