Guided by UC San Diego’s first-ever strategic plan, the university is in the midst of a major intellectual and cultural transformation that is re-energizing the student experience and sparking breakthrough research and innovation. The campus is on its way to becoming a true learning-living environment and a destination for art, culture, recreation, and world-class patient care. However, brand awareness tracking indicates there is an opportunity to increase awareness and understanding of the value that UC San Diego brings to the community and the world.
From the Judges
An extremely creative way to show UCSD as more than a “beach destination” school, but also a major research institution. We appreciated the uniqueness of the illustrations. This entry definitely stood out from the rest of the pack for that reason. Also, clever wordplay with the illustrations “Decoding disease. Just another day at the beach.” The light animation of the stars and the bubbles was also a nice touch.
