The Wellington School Rebranding
From the Nominator
The comprehensive rebranding of The Wellington School was driven by the need to crystallize Wellington’s unique offering and further distinguish our distinct position in the education landscape of Columbus, Ohio. The reinvigorated Wellington brand purposefully advances our tradition of innovation. We are positioning ourselves in a way that reflects more of who we’ve always been: forward-looking, agile, and passionate about igniting curiosity through engaged learning. This bold action signals the constant drive toward our clear and aligned long-term vision for Wellington.
From the Judges
The new brand for Wellington offers a clean and effective design. The brand guidelines themselves do a wonderful job of laying out the nature of the Wellington Schools identity and location in the marketplace. The document offers a clear and engaging roadmap for how to implement the new brand.