In November 2018, The Citadel placed an advertisement for its online degree programs in the format of a station “takeover” at the Pentagon Metro train stop in Washington, D.C. All media in this train station was simultaneously branded for The Citadel, telling viewers a progressive story of The Citadel brand and online offerings as they made their way from the train car to the station exit.
From the Judges
This is great, very clever, outside-the-box thinking. There was simplicity in the design and good use of white space. Perfect planning and perfect positioning. Excellent entry form. Gets the job done. People can't help but look at it with its placement. They know their audience well.
