To reach prospective students where they are, Bucknell launched an Instagram Q&A with our dean of Admissions. The goals were to connect with this audience in a unique way, allow them direct access to ask their burning admissions questions in a channel that is comfortable to them and, ultimately, grow the university's Instagram channel. The planned 48-hour Q&A was so successful that it was extended for two additional days, and generated a 720% increase in channel impressions from the previous time frame. Not only were we able to show Bucknell's personality and provide a genuinely helpful experience for prospective students, we were left with a wealth of data directly from this key audience on the types of questions they have about applying to Bucknell.
From the Judges
We loved to see how your leadership got on board. Really great posts and answers to people’s questions. Great work including your outcomes and results.
