A true collaboration across departments, the Bates College communications team spearheaded the creation of a series of “Ask the College Experts” videos to be used in a social media and email campaign aimed at prospective students, their families, and their high school counselors. Using the tenets of "be authentic" and "answer a need," the videos aimed to take the worry out of the college application process by answering some of the most common questions prospective students have, both lowering their stress levels and increasing awareness of and trust in the Bates brand.
From the Judges
This entry is so impressive. Very well thought out and branded, it's clearly hit a (good) nerve with students and guidance counselors. We really liked how user-friendly and bit-sized the content is. Excellent use of staff expertise and spot-on about the audience's needs. The videos are both entertaining and informative, and just the perfect length. Wow!
