From the Nominator

A strong, unified identity is critical for a university in today’s higher education landscape. It’s not only the representation of the brand to the greater world, at OSU, our mark also symbolizes the collection of many wonderful memories and experiences of more than 275,000 alumni. Branding is important to the success of our institution, and its stewardship is to be taken seriously. For the first time in our history, one mark—the “brand”—now represents one Oklahoma State University. Rooted in research, the decision to embrace this identity strengthens our brand, and positions it for future growth. This university rebranding effort was a significant undertaking, with nearly two years of work to get to the launch on July 1, 2019.

From the Judges

This was a comprehensive rebranding effort—from discovery and research to execution to rollout. The brand management guide does an excellent job of describing the process and rationale for the rebrand, and provides clear guidance for campus users. This was brand management done right!