The Pillar Sponsorship Program invests annually in community initiatives while promoting the affinity partner products to alumni and students in the University of Toronto community. Importantly, the program integrates our three affinity partner brands (Manulife, MBNA, and TD Insurance) with a multitude of nonacademic, community good initiatives across divisions and campuses each year. Initiative leaders apply annually to be sponsored and include sponsor branding in their promotions. The program is open to the wider U of T community including community organizations that involve U of T students and alumni in some capacity.
From the Judges
This entry demonstrates how data and metrics can be used to achieve impact. It was good to see the team thinking about what they want to achieve and measuring the outcomes at the end of their program. A clear, well-structured entry.
