The video was created by Ohio State as part of the Penn State vs. Ohio State Tackle Hunger Giving Challenge. The goal was to build excitement and leverage the schools rivalry to inspire philanthropic action. The video featured a fun, competitive angle between Ohio State and Penn State, ending with both schools working together to raise awareness and dollars for campus food pantries.
From the Judges
The panel is delighted to recognize this funny, clever, and smartly produced video that supports a successful campaign for a very important cause. The video made us laugh and inspired us with pride for the competitive and collaborative spirit of students at these two great flagship public universities. A meaningful way to leverage this legendary rivalry. We especially admired the tight production, telling the story and making the ask in just 60 seconds. And great return on investment.
