With thousands of college choices and a shrinking population of high school and transfer students, how do we make a bigger impact with prospects during college fairs and high school visits? The St. Edward’s marketing team tackled this challenge with the development of a standout Travel Brochure as part of our new student recruitment campaign. To get there, we immersed ourselves in the behavior and mindset of Gen Z. We dove into marketing research, personas, focus groups, and sprint creative sessions. We continually asked: What do we stand for? How do we show the ways our highly personalized university experience supports the success of our students and graduates? What parts of our story fulfill the imagination and expectations of our audience? Our vibrant concept—Live Fully/Go Full On—grabs the attention of prospects through bright, bold, contemporary photography and design, aligned with an inspiring message of “Whatever you want to be, be it fully, at St. Edward’s.”
From the Judges
This piece combined thoughtful headlines with striking, bright design. It accomplished their intention in a distinctive way.
