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W&M Homecoming 2019: Tribe Pride, Your Way.

W&M Homecoming 2019: Tribe Pride, Your Way.

Year: 2020
Award Level: Bronze
Award Winner(s): William & Mary
Award: Circle of Excellence
Category: Photography | Series/Collection
See award-winning photographs
From the Nominator

William & Mary's Homecoming & Reunion Weekend is our biggest event of the year. Thousands of alumni come back to campus to celebrate and participate in more than 120 events over the course of the weekend. In 2019, the offices for university marking & advancement communications created an original communications campaign highlighting different alumni, students, faculty, and friends throughout the W&M community. By photographing how individuals express "Tribe Pride" in their own way, we were able to demonstrate the uniqueness of our entire William & Mary family, and celebrate a shared common bond. Because after all, W&M is the place you learn to be yourself. We are all different, but we all belong here.

From the Judges

The judges thought it was brilliant to invite alumni be a part of this shoot. Not only was this a marketing communications win, it was a development/PR win as well because of how it engaged alumni. The simple backdrops allowed focus on the subjects and their myriad personalities, and we applauded that the "tribe" was allowed to wear whatever they wanted. That provided for an array of fun looks that could be used in so many ways throughout the year.

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    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

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      • Advancement Resource Catalog
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    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
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    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Volunteer
    • Educational Partners
      • Engage with CASE
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      • Educational Partners Directory
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    Educational Partners

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    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

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    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
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    • Celebrating 50 Years
    • What CASE Stands For
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    CASE Future Fund

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    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

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    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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