Santa Catalina School engaged in a partnership with Mindpower Inc., to create new admission collateral. The collateral included a signature piece, or viewbook, for all students, and two trifold brochures—one for day students and one for boarding students. The viewbook mailing consisted of the viewbook, the curriculum guide, and a personal letter enclosed in a bright, friendly envelope. The brochures were sent separately in clear cellophane envelopes, with an additional insert that included mailing information on one side and school facts on the other. Both mailings were designed to excite the recipient, with bright colors and bold headlines. The school motto, veritas, or truth, is the guiding theme that links the collateral together in message but also in voice. The pieces authentically echo the voices of our students: strong and empowering, yet warm and welcoming. It was important that the pieces emphasize the all-girls experience as well as the benefits of the boarding school environment for both day and boarding students.
From the Judges
Very well-written content and targeted content to draw your young audience to read. Love when the school listed major events, places to eat as though they are adjectives themselves. Use of statistics, quotes and colors was spot on.
