To promote the launch of season 2 of the UC Davis Unfold Podcast, Strategic Communications installed a series of ads promoting the podcast. The ads were placed throughout the Sacramento airport, including terminals A and B baggage claim, International tram, and departure gates. This nine-episode season, hosted by Amy Quinton and Kat Kerlin, focuses on science and climate, and features interviews with researchers who believe this unprecedented crisis calls for unprecedented solutions, including projects that pull CO2 out of the air.
From the Judges
We were very impressed by the bold strategy of highlighting a podcast as the central element to their campaign, rather than broadly promoting university brand awareness. We liked the creativity of the visuals, and saw that the ad placement was successful at driving traffic to their podcast.
