Building on the university’s recent rebrand, an associated development of the university’s sport and physical activity service (UELSports) brand was required to bring the sub-brands in line with the new institutional identity. This project was to give sport and physical activity at UEL a distinct brand aimed at specific audience segments, while being aligned to the corporate brand and being recognisable as part of the University of East London family.
From the Judges
We found this rebrand to be bold and modern for East London Sport. Clear visual tie-in with the main Institutions brand—a tremendous achievement for an in-house visual identity exercise.
