HMS’s charitable gift annuity brochure is a six-panel self-mailer with a tear-off reply device that communicates the benefits and mechanics of a charitable gift annuity. After 10 years of repurposing the same design, we transformed the brochure to present a fresh and modern aesthetic in a simplified and intuitive layout that emphasizes this gift vehicle’s stability.
From the Judges
Very clean design and layout that communicate clearly and easily.
