This was an integrated, multimedia marketing campaign for Brunswick's 2020-2021 Annual Fund, highlighting the positive and immediate impact of giving in support of the school's “Power to Pivot” in response to the pandemic, and to reopen school as fully as possible, offering a five-day program from the start.
From the Judges
Concise, direct and clear messaging relevant to the time. Sharp, impactful marketing materials, powerful imagery and authentic video.
