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Light the Way

Light the Way: The Campaign for Berkeley Launch Celebration

Year: 2021
Award Level: Gold
Award Winner(s): University of California, Berkeley
Award: Circle of Excellence
Category: Special Events | In-Person - Single-Day Events
See award-winning event See award-winning event
From the Nominator

On Feb. 29, 2020, UC Berkeley launched Light the Way: The Campaign for Berkeley, a historic effort to raise $6 billion by the end of 2023. Its priorities include adding 100 new faculty, increasing fellowship and scholarship support, improving the undergraduate experience, supporting multidisciplinary research to solve today’s grand challenges, and building better housing, athletics, and academic facilities. 

 

That evening, nearly 350 of Berkeley’s most generous supporters gathered at California Memorial Stadium to celebrate the campaign opening. Guests enjoyed:

  • A welcome reception with art installations
  • A high-energy program featuring four videos and four faculty presentations illuminating the campaign priorities and research themes (health, environment, data science/AI, democracy/equality). Chancellor Carol Christ also made a surprise announcement of several transformational gifts, including $252 million to seed the construction of a home for data science, and $50 million to boost our leadership in addressing environmental and health challenges
  • A strolling dinner, where guests could also engage in interactive learning activities and photo opportunities with Berkeley Nobel laureates, Olympians, and the Stanford Axe, a legendary symbol of the long-standing Berkeley-Stanford rivalry
  • Student entertainment peppered throughout the evening, including mariachi, jazz, cello, a capella singing, and the Cal Band.
From the Judges

We really enjoyed how this event encouraged guests to move throughout the space. The event was exemplary in its work, with a wide range of stakeholders, as well as the excellent use of theming. Also an excellent example of spending budget on a professional production company. The team behind this event deserve credit for thinking outside the box, and moving away from standard event formats. We also applaud the engaging involvement of the Nobel Laureates.

Light the Way

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    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
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    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
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    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
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      • Become a Host Institution
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    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
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      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
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    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
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    • CASE Membership Primary and Secondary Coordinators
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    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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