From the Nominator

Athabasca University (AU) is Canada's Online University. For 50 years, AU has offered flexible and open options for learners all over the world to access university-level education. To commemorate our 50th anniversary and showcase why AU has been, and continues to be, the right choice for so many, the university produced a commercial showing why learners should choose AU for another 50 years and beyond.

“A long-distance relationship that works” is a medley of learners’ experiences highlighting the trials and triumphs they face while balancing life and school. The video draws a strong comparison between distance learning and long-distance relationships—making references to the partnerships formed between learners working on projects together online, and the time commitment required to study. It also demonstrates the connection all learners have with regards to the different stages of long-distance education, from the application process to balancing their obligations while they complete their program or course. Embedding a mix of day-to-day scenarios, “A long-distance relationship that works” aims to entice people from a diverse array of backgrounds and ages to pursue an education with AU, as it is the right fit for anyone interested in continuing their education, no matter where they are in life.

From the Judges

A well-executed, professional campaign that embraced multi-channel delivery with a significant outcome in enrollment rates. They turned a threat to their market into an opportunity!