As the birthplace of the famed Missouri Method, at the University of Missouri we pride ourselves in providing world-class experiential learning opportunities to outstanding students. Last year the outbreak of the COVID-19 pandemic presented unique challenges for all of us, and at Mizzou it required everyone to work together to create new COVID-19 safety protocols and new (often virtual) ways to learn-by-doing. Our gradual renewal of in-person learning remains a sustained process, but the compassion, determination, imagination, and grit shown by our students, faculty, and staff in those early months proved that hands-on learning can still happen even when we need to remain six feet apart.
Inspired by our students’ commitment to achieving their goals, this commercial spot was created as an invitation to future Tigers to share the resilience of our MU community, to picture themselves in a post-pandemic world, to “Meet the Moment,” and to show themselves and the world what’s next.
From the Judges
The imagery is attention-grabbing, with the time-lapse bridge shot, and the variety of academic, athletic, and professional settings. These strong visuals paired with an honest message—acknowledging a difficult time, but balancing that with a hope and optimism—really works. We believe this would leave the community inspired. Well done!
