As Boston University School of Public Health reached an inflection point after five years of building its reputation as a leader in public health, 2020 presented a creative opportunity to re-envision its annual publication, SPH This Year. Seizing this challenge, the SPH This Year 2020 creative team immediately began concepting new formats and bindery techniques. We sharpened the original, focused thought, “The School of Public Health continues to be dynamically engaged in the future of public health,” to address the COVID-19 pandemic, showcasing the BUSPH community as fully equipped to lead SPH forward in public health, while also actively responding to the crisis. The result is an ambitious BUSPH publication unprecedented in scope and complexity.
From the Judges
A dynamic publication with an innovative approach to design that results in a really eye-catching publication. The layout, especially the use of color and the varied imagery and well-written text, created a harmonious balance between the institution and reader. Though there was significant information and material to engage with, the content was not overwhelming or burdensome; instead, the reader feels encouraged to read on—in part out of curiosity for what would come next with design! The combination of sketch-like art and photography throughout, as well as the newspaper-like layout toward the end, were especially distinctive.
