The University of Missouri has a huge alumni base and student recruitment pool in Chicago, and Mizzou Marketing is always looking for new and interesting ways to engage both of those audiences. Partnering with the United Center and their newly installed large-scale outdoor LED signage was a canvas we couldn’t pass up! Our team created animations to run during specific United Center sporting events and concerts, plus a general Mizzou branding hype animation to fill in the gaps. The alumni selfies in front of the building were golden. Even from 395 miles away, Tiger pride ran strong in Chicago, thanks to this installation.
From the Judges
We were impressed with the collaboration on this project and how they utilized the strengths of many people on their team to develop tailored creative for each distinct display. We thought it was a unique and unexpected way to reach a target audience, and their hard work paid off by seeing an increase of brand awareness in-market.
