"Colorado College is one of the country's most distinct institutions of higher education. The office of admission wanted to update and refresh our admitted student materials to reflect this special community.
In collaboration with the communications office, we reimagined the piece to be a dimensional mailer that featured an acceptance letter, booklet, scented stickers, an illustrated postcard, a keychain, beanie, and a bag of black-and-gold-colored popcorn, produced by a local business. We also produced an accompanying video for the digital acceptance notification.
The package is intended to enthusiastically honor the resiliency and spirit of admitted students, who have had to cope with the pandemic while preparing for a college education, and serves as a warm invitation to join our one-of-a-kind community."
From the Judges
Strong use of resources and understanding of target audience. The concept and writing were great.
