From the Nominator

"Getting accepted to Suffolk University is a big deal. Our admitted students’ lives are about to move forward by leaps and bounds. The office of marketing and communications was tasked with creating a hype video to get Suffolk’s admitted students excited about all that awaits them at our campus in downtown Boston. 

This video, All Directions Forward, premiered at our 2021 admitted student showcase. The pillars of Suffolk’s brand come to life in this piece. Academics, global engagement, and Boston’s opportunities are all highlighted in just under two minutes. And every word and image is driven by a sense of momentum, the kind of movement that will propel these future Suffolk Rams into their confident, career-ready futures. You’ll hear the words ‘downtown,’ ‘out’, ‘up,’ and ‘all around.’ They very intentionally evoke just how immersed our students are in academics, internships, city life, and the world around them. Suffolk students are constantly on the go, and that drive is captured in footage of them striding down the city streets that ring our campus.  

Although our students are the stars of this video, Boston itself plays a key supporting role. Whatever Rams do, their experiences are enhanced just by living in our incredible and incredibly diverse hometown. 

Suffolk students step forward into who they’re meant to be—no matter which direction they choose to point their academics and their careers. This video fulfilled its mission at our online events and through Suffolk’s social channels."

From the Judges

Excellent visuals and audio support this video in delivering key messages to a student audience.