From the Nominator

"AUP’s 60th anniversary used the question “What Unites Us?” as its theme. To begin answering this question, and in celebration of the anniversary, the Office of Communications created an online space for all community members to learn about AUP’s history and future, reflect on what it means to be a global explorer, and find ways to connect online and in person. Coinciding with the launch of AUP’s new logo, the microsite was also a crucial step in rebranding our communications efforts and formed part of a larger initiative to build on the University’s international reputation as a hub of rigorous, engaged liberal arts scholarship. 

The project was run in-house by a team of six full-time staff members on a tight timeline and with a minimal budget. We built the site around the concept of “past, present, and future” to marry archival elements with AUP’s current successes and exciting next steps. We developed an integrated communications plan, including email newsletters, video, and social media alongside a year-long content strategy for adding updated content to the site to increase engagement and encourage repeat visits. The microsite aimed to: 1) put personal stories from AUP community members at the heart of anniversary celebrations; 2) consolidate AUP’s print and digital archives and its institutional history; 3) demonstrate AUP’s evolving brand and increasingly forward-looking focus; 4) engage alumni in 60th-anniversary events throughout the year; and 5) convert increased engagement into fundraising opportunities while telling a compelling story about six decades of continual improvement."

From the Judges

The judges applaud AUP for its organization and strict attention to detail, which made it possible for the University to launch its 60th anniversary website and campaign on a tight timeline, and with impressive results. Both the website and "What Unites Us?" video were professionally done and aesthetically pleasing to the eye. The groundwork laid by AUP could be easily replicated at other institutions.