"BU Connects--a platform available to BU students, faculty, staff, and alumni--allows individuals from the BU community to find a mentor, volunteer as one, find/post jobs, join industry and affinity groups, and get access to an exclusive networking directory. As the development & alumni relations office, our goal was to engage BU alumni, get them on the platform, and promote the proud tradition of Terriers helping Terriers.
The campaign’s success can be attributed to a four-phase strategic plan that focused on cultivating interest amongst past volunteers, creating awareness and harnessing interest, promoting growth within industry groups, and continuously encouraging activity within the platform. Over a year and a half, we used email marketing, organic and paid social media, blog posts, and web content to reach our target of 10,000 members.
By December 2021, we had exceeded our objective with 14,006 members, 10,837 volunteering to help others, 17,065 networking actions taken on the platform, 252 mentoring relationships, and 307 job openings posted to the site by members."
From the Judges
Good mix of imagery and animation, clean and easy to digest. Well executed four-phase approach. Very thoughtful campaign, exceeded all objectives.
