From the Nominator

"We wanted to bring our faculty and their expertise to a broader audience. To do so, we created a series of 5-minute Class Takeaway videos, each of which illuminates the teaching from a single MBA course. The videos are deceptively simple, shot on Zoom and embellished with animations. This combination allows us to introduce nuanced business school topics in an accessible manner. 

While these videos appeal to our prospective students, they are truly an investment in sharing Stanford Graduate School of Business knowledge beyond our walls. We hope that every viewer can learn something from these videos, whether or not they are interested in attending the school. 

Class Takeaways have performed extremely well on our YouTube channel, quickly gaining tens of thousands of views, and continuing to be watched months after their release. In addition, our faculty have been eager to participate. In 2021, we created 4 videos, and we have another 10-12 in the works for this year."

From the Judges

We were impressed with the production qualities of the videos in the Class Takeaways series. Utilising Zoom for video recording and enhancing the pieces in post-production brought the videos to life and resulted in an incredible increase in YouTube views. The videos do not feel like they were created remotely and they were also produced in a way that made them accessible, fun, and digestible. The series had good internal buy-in and produced impressive outcomes with positive return on investment. Similar projects could be undertaken by others working to a range of budgets.