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Dorm Tours

HGTV-Inspired Dorm Tours

Year: 2022
Award Level: Silver
Award Winner(s): Saint Louis University
Award: Circle of Excellence
Category: Communications | Digital Campaigns (Student-oriented)
From the Nominator

"Questions about life inside Saint Louis University's 12 on-campus residence halls and apartments are among the most common topics fielded by admission and student development staff. The University is also ringed by new apartment and loft developments, creating competition for student housing dollars. While university housing tours typically show occupied spaces, the COVID-19 pandemic removed that as an option. 

SLU's Division of Marketing and Communication theorized that what students want to see isn't so much what other people have done to their rooms, but what is possible overall. Riffing off design mockups commonly seen in home design shows, the team conceived of a series of 12 videos that hinged on animation to tell this story. As each element animates in, students and parents learn what elements are standard, how furniture can be arranged, and which extras are often rented (lofts/futons) or brought from home. Drone videography and b-roll of common spaces rounds out the video, which addresses common questions and concerns. The videos are complemented by photo and 360-degree images of each space taken during the same shoots. The series lives on slu.edu and as a playlist on Saint Louis University's YouTube channel."

From the Judges

This campaign came out ahead when looking at overall strategy and effectiveness, as well as content and quality. This was a fresh take that we felt inspired students to learn more.

Saint Louis University Grand Hall Tour

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    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

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    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
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    • Volunteer
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    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

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    Career Central

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    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

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    See all membership benefits and contact us today! 

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