The theme of Homecoming 2021 was “History in the Making,” referring to the celebration of Cedarville’s biggest homecoming ever, which featured double reunion years, a new schedule of events, and the launch of our largest fundraising effort in the history of the university: a $125 million dollar campaign. To support this effort, the Homecoming invitation was created with the goal of inspiring alumni about the future while helping them find themselves in the 134-year history of the university. We accomplished this with the classic university colors blended with updated university branding. The invitation was personalized for every generation of alumni. It spoke to specific memories from their time at Cedarville and showed pictures of their classmates.
From the Judges
A creative reuse of concepts seen previously in advancement; nice to see it applied to a Homecoming effort. The judges appreciated the depth of research from both images and copy with the effort to invoke nostalgia especially appropriate for this purpose.
