The With Illinois Campaign was fortunate to hit its fundraising goal 18 months early. To celebrate, we created an interactive website for donors that gave them a fun and informative trip through the campaign's successes. A note and link were emailed to donors and over 7,200 viewed the site. Our approach to presentation invited varying levels of interaction for our donors and different ways to learn more about various aspects of giving during the campaign.
From the Judges
The personalization is inviting and effective. Judges felt part of the campaign's success and the University of Illinois community. Well executed!
