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Mental Health Monday

Mental Health Monday

Year: 2022
Award Level: Grand Gold
Award Winner(s): University of Arkansas, Fort Smith
Award: Circle of Excellence
Category: Communications | Digital Campaigns (Student-oriented)
See award-winning supporting materials(link is external) See award-winning supporting materials(link is external)
From the Nominator

"Each Monday of the regular semester, beginning in October of 2021, we asked students to engage with Instagram Stories to rate their mental health. Understanding the deep roots of mental illness (long before industry research backed our ideas with numbers), we created interactive modalities to directly connect with our students. 

Each week, we reach out to students who rate their mental health as "poor" or "sad face" or "crying emoji" and ask how they are doing. In the first week, the team held full conversations with more than 30 students and spoke to an additional five who did not even attend our institution, but just needed a kind ear. Over the following weeks, we were able to keep in touch with students who reached out previously and assist additional students. We partnered with our Dean of Students and Mental Health services to provide resources to individuals and help craft content for proactive outreach beyond the interactive stickers. 

These efforts provided valuable insights into the mental health of our students and gave us quantitative and qualitative data to bring to senior leaders, helping address the mental health crisis on campus."

From the Judges

This approached an important issue with tact and energy. It promoted access to mental health resources in a way that removes barriers to the viewer.

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    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

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    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
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    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
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      • Africa
      • Asia-Pacific
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    • Districts
    • Communities
    • Schools
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    • College and University Foundations
    • U.S. Advocacy Action Center
    • Volunteer
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      • Industry Advisory Council
      • Educational Partners Directory
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    Educational Partners

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    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

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    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
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    CASE Future Fund

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    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

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    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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