"The Rising Tide Capital Campaign was meant to complement The University of Alabama’s brand, while introducing unique and unexpected language and visuals. We aimed to bring the campaign’s water-based theme to life subtly though copy and design.
A compelling viewbook was crucial to the success of The Rising Tide. The viewbook served as a succinct introduction to the campaign to key donors and stakeholders. This piece was distributed as part of a more robust packet, mostly in-person, via key UA fundraising personnel following The Rising Tide Capital Campaign Kickoff event. The book has been very well received by faculty, staff, students, alumni, donors, and stakeholders.
To date, the Campaign has generated more than $1 billion of its $1.5 billion goal with several years remaining, pointing to the success of all Campaign elements, including the viewbook."
From the Judges
This case is beautiful and inspiring. The design and photos are gorgeous and are supported by the text—and Alabama was able to show true ROI.
