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"Race to 600"

Students Supercharge Fundraising with "Race to 600"

Year: 2022
Award Level: Grand Gold
Award Winner(s): The Royal Latin School
Award: Circle of Excellence
Category: Fundraising | Student-led Initiatives
From the Nominator

"The student fundraising board at the Royal Latin School set a hugely ambitious challenge in 2020: to make a significant and memorable contribution to the school's multi-year capital fundraising programme, the 600 Campaign.

Phase Two--delivering a brand new £3 million sports campus--needed help getting over the line by its July 2021 deadline. Aiming to raise £20,000--by state school students aged 11-18 years--was a huge feat in one academic year, not least a year fraught with problems from the pandemic. But the student leaders successfully engaged the student body, devising an engaging multi-faceted campaign glued together under one overarching programme: the Race to 600. They achieved a 900% increase in student fundraising compared to previous years and created unprecedented amounts of energy to achieve their goal.   

The Race to 600, a play on words to link to both the school's upcoming 600th Anniversary and very tangibly to the £600 each form group was tasked with raising, was launched virtually by video, email, and social media in autumn 2020. It concluded with the team overachieving their already ambitious target by 60%, including match-funding from an alumnus and local business owner.  

The impact was not just about the funds raised, but garnering refreshed attention and drive amongst the whole community. Regional press and businesses took note, wanting to get involved, not least a major investor who was suitably inspired to ensure the sports campus was able to come to fruition through a partnership arrangement."

From the Judges

This was clearly a student-led initiative with just a small staff team to support them. Its purpose and goals were clear, as were the results. The students’ ideas about awards, organizing themselves, and meeting the challenge were impressive. And perhaps most remarkable was that so much of this had to be done in spite of COVID. The application was very well done--clear and concise. Congratulations!

RLS Race to 600 Launch Video Autumn 2020

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    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

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    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
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    • Today’s Opportunities
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    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
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    • Schools
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    • College and University Foundations
    • U.S. Advocacy Action Center
    • Alumni for Higher Ed
    • Volunteer
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      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
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    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

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    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
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      • Washington D.C.
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    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

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    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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