"NC State University’s Think and Do the Extraordinary Campaign raised more than $2.1 billion thanks to the collective support of 133,000 donors. We wanted to create a video that commemorated this achievement by going beyond the numbers to focus on the individuals who have benefited from private support. We wanted this asset to express gratitude to campaign donors and highlight how their investments have made a positive impact on the NC State community and beyond.
The result is a compelling video that reflects the campaign’s many achievements through first-person testimonies that are contextualized by strategically selected photography and b-roll. The video debuted at our campaign closing event, and it continues to be shared by our campus partners, alumni, donors, and friends through their own channels."
From the Judges
Exceptionally engaging campaign closing video that deftly balances institutional strategies and priorities (including all campaign pillars, presidential speaker, nods to transformative gifts, etc.) with smart creative direction and genuine, emotionally compelling student stories. The production takes the story of impact further, with outstanding execution and clear strategic purpose.
