“Tiny Tufts” transformed Tufts University’s 150-acre Medford/Somerville campus into a bustling miniature world, similar to a model train set. The video was a lighthearted, feel-good piece for the Tufts community during the pandemic, and provided a fun perspective of campus and one truly never before seen by our audiences. “Tiny Tufts” shattered records on the university’s social media channels, including becoming our highest-performing post ever on our Instagram account.
From the Judges
Judges appreciated highlighting a campus in a way different from other drone fly-overs. This creative and fun visit to campus had great metrics and clearly resonated with the campus and alumni audience.
Tiny Tufts: A Miniature Version of the Medford/Somerville campus
