Williston Builds Campaign Microsite
From the Nominator
In December 2021, Williston launched a multiyear fundraising campaign. Our campaign microsite is a cornerstone of this initiative--a central hub designed to inspire and update alumni and parents with stories, information, and reasons to make a gift. We designed the microsite in-house, working with our existing campaign visual identity and creating the look and navigation pathways we would need. We worked with our existing website vendor (829 Studios) to do the coding of the pages. The final website URL has been linked to heavily in campaign email announcements, social media, printed pieces, and videos.
From the Judges
They have captured the essence of their values and communicated them across language, visuals, and dynamic content. The videos are engaging, informative, and focused on impact and values.