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On Wisconsin Magazine

On Wisconsin Magazine

Year: 2022
Award Level: Gold
Award Winner(s): University of Wisconsin-Madison
Award: Circle of Excellence
Category: Magazines | Alumni/General Interest (Printed Three+ a Year)
See award-winning magazine See award-winning magazine
From the Nominator

"On Wisconsin aims for the highest standards of journalism in creating a general-interest-style magazine associated with the University of Wisconsin–Madison. The publication combines ambitious reporting on topical subjects with revealing profiles, creative feature stories, and pieces that provide historical context, particularly in the area of diversity and inclusion. The staff writers, photographers, and designers have the latitude for stylish self-expression, which contributes to a magazine that surprises and delights readers while also keeping them informed. Editors take a hands-on approach to cultivating articles from the idea stage through multiple drafts to create the most engaging structure and tone. 

With a strong tradition of editorial independence, the publication is not afraid of confronting controversial issues under the assumption that readers expect a complete and nuanced portrait of the university. On Wisconsin listens to its audience via surveys, social media, online comments, letters to the editor, and an editorial advisory board, constantly refining its approach. 

In terms of impact, the publication had a record number of page views online in 2021, along with a record number of engagements on social media. Local media picked up on the stories in the two enclosed issue, community organizations crafted programs around them, and the university chose commencement speakers from its profile subjects. "Finding a Voice, Against All Odds" from the spring 2021 issue directly inspired a $30,000 gift and a recurring $200 monthly gift to the nonprofit Odyssey Project. On Wisconsin also showcased web-only collections of letters for stories that generated an extraordinary response."

From the Judges

Bold yet clean design that highlights fantastic photography. Thematically carries the "on" throughout the piece in subtle way. High-level interaction with the audience to develop an alumni touchpoint that both highlights research and academics, but provides opportunities for personal reflection. Very strong writing, good subheads--shows extra attention. The feature on "what in your expertise can make us sound smarter at parties"? is a very creative approach. In the spring issue, one judge liked the intro letter's approach of "in normal times, our cover would have shown the program in action, we'd have photos..." It was a good way to address the pandemic changes, without resorting to clichés and generalities.

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  • Learning
      • In-Person Events
      • Online Events
      • Past Events
      • CASE Learning Center
      • Onboard Into Advancement
    • Scholarships
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    • Present at a Conference

    CASE Academy

    CASE Academy

    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
      • Subject Guides
      • CASE Files
      • Sample Collections
      • Sample Submission Guidelines
    • Currents Magazine
    • Bookstore
    • Educational Partners Directory
    • Newsroom
    • Public Policy
    • All Resources

    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
      • CASE Media Kit
    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
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    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
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      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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