"Aggie Impact is a multi-screen advertising campaign featuring one-of-a-kind ads telling very specific stories about what USU students, faculty, and alumni are doing to impact the communities, states, and world in which they live. Twelve total ads have been created throughout the campaign.
The four submitted here were created and began airing in 2022. The ads were/are seen via an OTT effort, as well as strategic linear TV purchases made within the university's brand footprint. All of the ads were produced in-house by USU's video and imaging team with a small group of freelancers to assist with things like lighting and editing under our direction.
This past fall, the campaign generated 4+ million impressions, had an 82% rate of view to full completion of the ads, and had over 27,000 hours of viewed time for the four ads collectively."
From the Judges
The campaign's unique approach in showcasing specific stories of USU students, faculty, and alumni making a positive impact stood out amongst the other nominations. The ads effectively conveyed Utah State University's mission as a land-grant institution without being clunky or repetitive, capturing the attention of target audiences. The formulaic structure of the ads, along with the impressive viewership statistics, demonstrated the campaign's success in delivering memorable and impactful messages.
