Always Home: The Campaign for Harbor Day
From the Nominator
"Our campaign followed many standard practices, but involved some unique components: we built on athletic field space while occupying one side of the campus, broke ground two months after the pandemic began, and have maintained all prior timelines with an expected completion in the fall of 2023.
For a community of 410 students each year, and roughly 275 families, our 70-year-old school undertook its first full scale, community-wide capital campaign with a goal of $55 million. We have managed to create the planned reality, and our full project of 99,262 square feet of educational space in addition to field, playground, and outdoor learning will be complete in six months. We went public in September 2022 at $43.4M (79% to goal) and are closing in on the final wave of participation, hoping to reach $55 million by the end of our 70th year anniversary."
From the Judges
We liked the comprehensive set of marketing materials and brand assets. Their response rate for their fundraising efforts was impressive and the ROI for the campaign was fantastic. Their communications, design and layout could be replicated by other small shops.