"This bold publication was created mid-campaign following major changes in university leadership, including a new president and a new vice president of advancement. Its main objectives were to reaffirm the impetus for Concordia's biggest campaign ever, realign the campaign's priorities, and capture the tone and vision of new leaders.
This conversational and confident case for support embodies our university’s DNA as a young, next-generation institution lauded for breaking new ground at the intersection of technology and creativity. It stands out by breaking from formula and is available in English and French.
To date, the new "Case for Support" has complemented fundraising efforts totaling $46 million, enabling our fundraisers to hit the $250 million campaign target ahead of schedule and plan an upwardly revised campaign target. All major donors/prospects have received hard copies of our "Case for Support," including those who made six new gifts of over $1 million. We believe this entry is worthy of CASE attention because it offers a model of how to redevelop/refresh campaign communications to reflect evolutions in leadership and vision while retaining campaign continuity."
From the Judges
The committee felt that this piece would appeal to both young donors and those who look to make a significant impact on the university and its students.
