In 2022, our Campbell Giving Day video showcased the different areas on campus a gift supports. We also wanted to highlight the multiple ways people could give. Our goal was to target a wide range of supporters, from our older donors who prefer to mail a check to the younger donors who use their phones to donate. In the video, we toggled back and forth to show a gift being given and then a place on campus it could support. We used this video across multiple communication platforms, and it proved to have the highest response of all of the solicitation methods we created for Campbell Giving Day. Our event hit a record-high number of gifts and dollars donated in one day!
From the Judges
This video is very straightforward in its approach and the judges really thought it stood out for that reason. It gives practical information about what a giving day is and the various ways to give. Its production is also high quality with clever editing and transitions.
