The “Choose Your Major Quiz” was created as a fun and interactive experience to engage sophomore and junior high school students in our target markets. The quiz tackles one of the biggest questions in the hearts and minds of potential students and parents. But it does so in a light and fun-hearted way—all while introducing prospective students to our brand—and creating an opportunity for lead generation and a direct connection to future students.
From the Judges
Great example of year-over-year improvement and outstanding ROI for an internal team with a very modest budget. The reviewers liked the clean, B2C-style experience and the smart implementation of a CTA.
